DIGITAL MARKETING OFFICER
DIGITAL MARKETING OFFICER APPLY NOW
Remote | Pasig
Full time
DUTIES AND RESPONSIBILITIES
SOCIAL MEDIA MANAGEMENT
- Conceptualize content plan
- Produce photo and video content for posting on social media platforms
- Schedule regular postings on Facebook and Instagram
- Set ads for sponsored content
- Create analysis report for previous month
COMMUNITY MANAGEMENT
- Engages with FB and IG community by replying to relevant comments especially those with questions addressed to the brand
- Answers all customer queries and concerns on Facebook messenger, Instagram and official email address
- Answers and addresses customer queries and concerns on e- commerce platforms including chat, questions and reviews
- Coordinates with sales and operations team with regards to customer inquiries and concerns as needed
PHOTOSHOOT MANAGEMENT
- Conceptualize shoot pegs for campaign
- Coordinate with Design and Merchandising team for styling
- Contact suppliers for models, venue, photographer, make-up artist, props, accessories and other photoshoot materials
- Ensure smooth photoshoot flow and monitors completeness and quality of photos taken
E-COMMERCE CHANNELS AND WEBSITE DESIGN AND CONTENT MANAGEMENT
- Regularly updates design and content of the website, Lazada, Shopee and Zalora (as well as other future e-commerce platforms)
- Uploads products on the e-commerce platforms
- Ensures completeness of photos and that necessary product details are applied to product page design
PROMOTIONS MANAGEMENT FOR ONLINE PLATFORMS
- Develops brand-initiated promotions for the various online platforms
- Ensures brand participation in relevant platform-initiated promotions and collections to maximize brand exposure and online sales
- Coordinates with Lazada, Shopee and Zalora account managers assigned for promo participation, brand exposure opportunities and other concerns
E-MAIL AND SMS MARKETING
- Regularly creates materials for cascading to email newsletter subscribers
- Composes and arranges SMS communications for cascading to loyalty members
PARTNERSHIPS
- Builds relationship with other companies, stylists and influencers for brand collaborations
MARKET RESEARCH
- Monitors campaigns and promotional activities of major competitors and produces Competitor Activity Report
- Conducts consumer surveys/focus group discussions, analyzes data gathered and gives recommendations for future improvement